Chatzzz

Laura Mallows: The Secret to Selling Beauty Products Live on TikTok! | Chatzzz Ep. 110

Adam Roberts

In this episode of Chatzzz, we’re joined by Laura Mallows, the founder of Mallows Beauty, who has become a poster girl for TikTok's live shopping business. Laura shares how she now makes more in one hour of going live than a full day spent in her Cardiff beauty store.

With the boom in online sales, she made the bold decision to close her flagship store and focus on selling body scrubs and skincare through TikTok’s live shopping stream.

As her popularity surged, with products now on shelves in Superdrug and Boots, Laura is on a mission to open a real-world store once again.

We dive into the success of live shopping, the challenges of selling on TikTok, and the balance between online and physical retail.

Tune in to hear Laura’s incredible journey from small office in Wales to global recognition and the exciting next chapter in her business!