Chatzzz

From Flipping MoonSwatches to Selling Rolexes (Alexander Leighton) | Chatzzz Ep. 124

Adam Roberts

In this episode, we're joined by Alexander Leighton, the man behind ALR Watches and a rising name in the UK luxury watch-dealing scene. From flipping Pokémon cards in the playground to turning MoonSwatches into serious profit, Alex shares how he carved out a niche in the high-stakes world of watches after years of bouncing between jobs, startups, and even personal training.

We dive into his first ever podcast, growing up non-academic but always entrepreneurial, why he’s never touched alcohol and how a genuine love for timepieces. Alex breaks down the grey market vs AD pricing, flipping Daytonas for double, and why building strong client relationships is key especially when you're handling £20k+ watches on a daily basis.

If you're into business, luxury watches, self-discipline, or the art of starting from scratch, this one's for you.